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Corporate Strategies Case Study
Case Title:
FOPP, UK's Music Retailer (B): The Costs of Overexposure?
Publication Year : 2007
Authors: Prabhu Sethuraman, Saradhi
Industry: Entertainment
Region: UK Europe
Case Code: COS0066
Teaching Note: Available
Structured Assignment: Available
OR
Abstract:
This case is a very good illustration of what competition does to even an established company. While Case A deeply dwells on the effectiveness of Fopp's target market selection and its positioning strategy thereafter, Case B helps discuss how valid was Fopp's decision to go out of business. This case is an antithesis to the analysis carried out in Case A. While Case A stimulates discussion on Fopp's positioning to reach a particular community, Case B helps in critically examining the reasons for the music chain's closure. Students are also encouraged to choose among the three available exit options.
Pedagogical Objectives:
- To analyse the reasons for Fopp's business model failure
- To debate and evaluate the surviving options available for Fopp.
Keywords : Music Retailing; Customer Segmentation; Customer Targeting; Niche Marketing; Corporate Strategies Case Study; Fopp; Bankruptcy; Exit Options; Virgin Records; HMV; Over Exposure; Unfocussed Growth; Positioning
